Corporate gifting: Who isn’t excited about the prospect of receiving a gift? And when that gift commemorates a unique event or festival or recognizes one’s efforts, the happiness multiplies or, as we say, “Khushiyon mein chaar chand lag jaate hain”!
Gift exchanges have been a regular affair in our culture and have since been taken up by the corporate world to reap various benefits that come along with it.
Corporate gifting sends a token of appreciation and revitalizes connections with clients, partners, and employees. When corporate gifting is done correctly, it not only aids in improving brand value but also builds a valuable team and customer base. In a cutthroat, competitive corporate world, gifts are a reminder and celebration of a valued relationship, reminding them that despite the competitive spirit, the place people hold in our hearts is not lost on us.Â
The Power of Corporate Gifting
Client retention, a well-thought-out gift, resonates with your clients, evoking a sense of being valued, appreciated and remembered by the company. It has been found that personalized gifting at important events and occasions led to an increase of 30% in retention and referral rates for companies.
Down the line, companies not only get rewarded in terms of the lifetime of loyal customers but also have a 306% higher value in terms of their goodwill.
Lower employee attrition:
Your company’s success is directly proportional to the happiness of your employees—an often overlooked area.Â
Personalized mail, special recognition to high-performing employees, and welcoming new joiners, among others, are some of the events that give the employee a sense of connection and belongingness. In turn, this positivity is reflected in the work of the team, in sum. Elevated employee morale and enthusiasm, help employees become your brand advocates.
Brand loyalty and recognition:
With a personalized gift, from handwritten notes to need-related gifts, to your potential customer base, creates a sense of attachment and positive associations, making you stand out from the competition.
In a research, 80% of people were found to have turned lifelong customers of the brand when sent personalized gifts, which, according to them, helped them take desired action to fulfill an aspiration, i.e. making a purchase, enrolling for a service and the like.
Solidifying brand image and identity:
As well as corporate gifting to clients, potential customers, partners, or employees, has the potential benefit of showcasing the company’s values and principles, which the company abides by. It relays the message loud and clear: a customer is not a number of the spreadsheets, neither is the employee as the salary drawer of the company; instead, they’re the building blocks of the company that have helped the company rise to the level it stands today. As Warren Buffet famously said,” Each of the employees in the company is a partner working towards the greatness of their own company”.
Further, a gift embossed with your brand image plays a positive role in the memory, for visual learning is one of the best forms of retention. It stays with the person for a long time. This increases your brand visibility by leaps and bounds.
Now that we have explored the positive reinforcements that corporate gifting could have on your company and help it reach new heights, feel free to connect with us exploring our wide range of personalized, quick gifting ideas. Our in-house team will help you curate needs, occasions, and person-specific gifts that will elevate your customers, employees, and partners’ emotional connection.
At Banarasi Poshak, we offer beautiful hampers tailored to your preferences, and we even customize them to make them extra special. This Diwali, spread joy by gifting one of our thoughtfully curated hampers to your loved ones, be it your employees, housekeepers, or that special someone. Let’s celebrate the festival of lights with smiles and warmth! Review your experience with us
Author- Sakshi Singh
