Let’s start our Kahani from the beginning:
Here is the story of one of our labourers. I asked him Why can’t you afford a Banarasi saree to marry your daughter? He replied, madam Banarasi, saris are out of my reach because of their cost. The cost of Banarasi Sari equals one month of living costs.
Kyu nai ( why not)
Are madam Aap Kya baat kar rhi hai Banarasi saree Apni beti ko dena Mera Sapna hai.
Hiranya’, a gold cloth worn by the Gods, is the earliest known mention of Banarasi brocade work of gold and silver metallic threads in the Rig Veda. The religious significance resonates with the importance of the Banarasi saree in Hindu weddings. It brings good fortune, prosperity, and blessings to the new bride. ( source – https://banarasiposhak.com/silk-indian-queen-of-textiles/)
Whenever we think about banarasi silk, we intend to mean luxury, high price, high maintenance cost, and whatnot.
So, Monisha (Sarabhai vs Sarabhai) can save her money, and at the same time, she can feel the luxury and look stunning in the Banarasi Poshak collection. Mrs Sarabhai will say not so middle-class monsiha.
The middle class can educate their daughters, and at the same time, they can hold the wedding, not like Ambani, but feel like Ambani.
We offer our product and labourers’ hard work; they also want their daughters’ weddings to be grand and the bride and groom to be the centre of attention.
The reason behind the unaffordability:
Price of Banarasi Silk:
Banarasi silk costs are high due to the high demand. On these occasions, Banarasi sarees are label intensive due to their weaving process, premium Banarasi silk, and intricate craftsmanship. The dye of Banarasi sarees is natural and made from plant extracts. Make them eco-friendly to use. The platform that sells Banarasi sarees charges high prices on the platform making them unable to reach the middle class, and not everyone can come to Banaras to buy Banarasi sarees. So here comes Banarasi Poshak to rescue all the Banarasi silk Lovers and provide them with the finest quality of Banarasi silk.
High Maintenance of Banarasi silk:
Banarasi silk is wrapped in cotton or muslin cloth and cannot be stored in other fabrics. You can not use metal hangers to hang your banarasi saree or store it in a dry and cool place; perfume can stain the banarasi fabric; you cannot use naphthalene balls while storing banarasi fabric; and banarasi silk can get rusty if you cannot provide the right environment for it while storing. Above all, the reason can be extra money to store banarasi fabric.
Fake banarasi silk:
Surat silk is mainly confused with Banarasi silk, and people get cheated by the sellers. Most people need to be aware of the Finest quality of banarasi silk and how to check and know whether it is accurate or fake. Ask for GI tags and look for imperfections, as banarasi sarees are handmade, not by machines and look at the zari and motif work on it.
Not Easily Available:
A few brands provide banarasi silk online, but their prices are as high as Burj khalifa. Not everyone can come to Varanasi to buy banarasi saree for the occasion, so we at banarasi poshak provide everything online.
The middle class, which always tries to save a single penny in their lives, wants to spend that kind of money on Banarasi silk, which can cost them their savings. So worry not; Banarasi Poshak will give you high quality and a smaller amount.
Conclusion:
We at Banarasi Poshak understand the issue faced by my middle class in affording Banarasi sarees at weddings or on general occasions. Still, we are committed to making Banarasi silk accessible and affordable to everyone. Although Banarasi Poshak is dedicated to the finest quality, finest craftsmanship, and affordability, we are committed to bringing the timeless elegance of Banarasi silk to all Indian families.
Author- Renu Deshwal
